David Prieto Zurita

Product Designer - B2B & B2C SaaS - AI-enhanced workflows
Madrid, ES.

About

Product Designer with 8+ years of expertise in B2B and B2C SaaS, specializing in end-to-end design across web and mobile platforms. Proven ability to drive measurable outcomes, including a 130% increase in messaging, an 18% reduction in user drop-off, and a 35% boost in user engagement. Leverages advanced AI tools (Lovable, UX Pilot, Claude) to accelerate concept generation and research, delivering high-impact, user-centric solutions.

Work

Collaborative Perks
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Product Designer

Madrid, Madrid, Spain

Summary

Led end-to-end product design for a B2B SaaS employee benefits platform, driving significant user engagement and operational efficiencies for 100+ global companies.

Highlights

Designed core features for an industrial marketplace, enabling clients to avoid €3.7M in new equipment purchases through factory-to-factory exchange.

Led design and UX for a new user platform module, driving a 35% increase in user engagement within the first six months of implementation and launch.

Co-designed and maintained the core platform's design system, reducing design-to-development inconsistencies across web and native mobile by 25% and accelerating implementation time during sprint cycles.

Redesigned the transaction flow for an industrial marketplace exchange platform, reducing user drop-off by 18% and cutting completion time from 4.2 to 2.5 minutes based on analytics.

Designed and launched a new messaging system ahead of a major platform event, increasing monthly messages from ~3k to ~7k (+130%) in the first quarter.

Contributed to a sustainability-driven platform that reemployed 41 tonnes of materials and avoided 1,400T of CO2 emissions over six years.

Freelance Designer
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Freelance Designer

Remote

Summary

Provided comprehensive freelance design consultancy, delivering brand and UX solutions for early-stage clients.

Highlights

Delivered tailored brand identity and user experience solutions, enabling early-stage clients to establish market presence and enhance product usability.

Collaborated closely with founders to translate business objectives into intuitive and engaging digital experiences, improving user adoption.

Volunteer

GameTester.gg
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QA Tester Volunteer

Summary

Volunteered as a QA Tester, contributing to the quality assurance and user experience refinement of indie game releases.

Highlights

Trained bug-hunting thinking and helped shape sensitivity towards finding edge cases and/or broken functionalities.

Provided critical feedback on game mechanics and user flows, contributing to a more polished and enjoyable player experience prior to launch.

Education

Coursera
Remote

Certificate

UX Design

Gauss Multimedia
Malaga, Andalusia, Spain

Certificate

Web Design & Development

Languages

Spanish
English
Korean
French
Chinese

Skills

Research

User research, A/B testing, Information architecture, Conversion UX.

Design Software

Figma, Adobe Suite, Affinity Designer, pencil.dev.

Accessibility

Q&A Testing, WCAG 2.2 compliance, Interactive prototypes.

Collaboration

Scrum, Notion, Storybook, Cross-functional teamwork.

AI tools

Vibe designing (Lovable, UX Pilot), Research (Claude, NotebookLM).

Projects

UX - MyChineseFlashcards

Summary

Developed an online tool for practicing Chinese (HSK1-HSK2) using flashcards, focusing on user-centered design principles.

Participant in UX studies & behavioural research - Prolific

Summary

Actively participated in UX studies and behavioral research on the Prolific platform, providing valuable insights for various digital products.